10 flagrant grammar mistakes | home | Web 2.0 … The Machine is Us/ing Us

April 10, 2007

Competitive Ad Filter

I’m experimenting with my Sponsor’s Competitive Ad Filter. A while back, I had added a huge list of domains to “blacklist” from my Google Adsense account. This is typically used to block you competitors from advertising on your site. Some people within the industry have suggested using this to increase your revenue by blocking low-paying advertisers. Unfortunately, this is probably self-defeating. Google wants your visitors to click on your ads. The more money you earn, the more money they’re earning. Google may give you low-paying ads but if more people click on those ads, your total revenue will be higher. 100 clicks times .03 cents equals $3 and 30 clicks at .10 cents equals $3. If people are 4 times more likely to click the .03-cent ad than a .10-cent ad, you come out ahead in the end.

So I’ve removed my filters to see if my overall revenue increases. I can only make this comparison because I’m getting enough traffic and click-through to notice a change. let me know if you notice a difference in the quality of ads on my sites. Also let me know if you find any morally objectional ads as well. After-all, this is still a family-friendly site.

Advertise on this site

Related Posts with Thumbnails

Share on Twitter or posted to News/Updates @ 10:28 am

No comments

Have your say:





RSS feed for comments on this post. TrackBack URI

10 flagrant grammar mistakes | HOME | Web 2.0 … The Machine is Us/ing Us