1976 chrysler cordoba sport coupe
- Dimensions: 800 x 464
The Chrysler Cordoba was first introduced for 1975, as an upscale personal luxury car; At the time the personal luxury market overall, was large and growing. The car carried the Chrysler name, then associated exclusively with large luxury models like the Imperial. It was priced to compete with rivals such as the Chevrolet Monte Carlo and Ford Elite, though its real competition was the phenomenally successful Oldsmobile Cutlass Supreme. The Cordoba was originally intended to be a Plymouth (the names Mirada, Premier, and Grand Era were associated with the project), but the losses from the newly introduced full-size C-body in 1974 (at the onset of the energy crisis) encouraged Chrysler executives to seek higher profits by marketing the model as a Chrysler, a name that still had an upscale appeal at the time. The success of this strategy is well illustrated by the fact that its similar and somewhat cheaper corporate cousin, the Dodge Charger SE, only sold about a quarter as well.
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